Refer paying customers, earn a one-off bounty
For UK personal-finance creators — YouTube, TikTok, newsletters, blogs — whose audience overlaps with our product. The offer is simple, the attribution is freemium-safe, and the partnership is built to be honest.
Paid once, when a person you referred becomes a paying customer. Not recurring — simpler to pitch, predictable to track, and we’ve already collected £150 or £15+ before paying you anything out.
Free-tier signups earn nothing on their own. The bounty triggers when a referred user becomes a paying customer, which thanks to the attribution mechanic below can happen weeks or months after they first signed up free.
The bit that matters: how referrals are tracked
Most affiliate programmes use a cookie that expires in 30 or 90 days. That works for “buy now” products and fails for freemium products like ours, where people often sign up free and upgrade months later. We bind the referral to the account at the moment of free signup, not to a browser cookie that expires.
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A visitor clicks your link with
?ref=YOURCODE. The code is stored briefly in their browser. - When they create a free account, the referral is written onto their account record once and never overwritten. That binding survives forever — they could clear cookies, switch devices, change browsers, and the attribution still sits on their account.
- Attribution window: a referred free user who upgrades to paid within 12 months of signing up is credited to you. After 12 months from signup, the referral lapses.
- First-touch wins. If a user clicked more than one creator’s link before signing up, the first one bound is the one credited. The second never overwrites.
Payouts
- Annual bounty (£45) — released after the 30-day refund window has passed on the customer’s first payment.
- Monthly bounty (£15) — released after the customer’s second successful payment. This protects against sign-up-and-instantly-cancel behaviour and keeps the programme sustainable. £15 is a full month’s fee — paying it on a week-and-out signup would be break-even-or-negative after Stripe fees.
- Minimum payout threshold: £25. Balances roll over until you reach it.
- Clawback: if a referred customer refunds or charges back, the related bounty is reversed (or never clears, if it hadn’t already).
What creators get
- A free Pro account to use and review — no catch, so your content can be honest. We’d rather you say truthful things about the product than carefully edited things.
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A unique tracking link tied to your
referral code. Format:
nomorewingingit.ai/?ref=yourname. - On request, a discount or extended-free-trial code for your audience — a cheap win for them, near-zero cost to us.
- A dashboard showing links, clicks, conversions and pending balance (rolling out shortly — manual reporting in the interim).
We can’t offer flat upfront sponsorship fees — this is a referral partnership with a deliberately punchy per-signup bounty instead. The maths works for both sides only if it’s success-based.
House rules
- UK ASA disclosure — label paid / affiliate promotion clearly (e.g. #ad, “sponsored”, or “affiliate link”). It’s required by law and it protects both of us.
- No bidding on brand keywords in paid search — don’t buy “no more winging it” or near-variants. You’d be competing with us for traffic that was already coming our way.
- No spam, no misleading claims about the product or what it does. The freedom to be critical comes with the responsibility to be accurate.
- No self-referrals — referring your own account doesn’t trigger a bounty.
- We may pause or remove affiliates who breach these terms. Accrued legitimate bounties are still paid.
A note on independence
You may have read on our About page that No More Winging It takes no affiliate kickbacks from pension providers, ISA platforms, mortgage brokers or insurers, runs no advertising, and never sells your data. That still holds — this programme doesn’t touch it.
The difference is direction. A provider kickback would mean an outside company paying us to steer you toward their product, which corrupts the guidance. This programme is the reverse: we pay creators a share of our own subscription revenue for introducing new users to us. No outside company pays us, nothing a creator does changes what the product shows you, and No More Winging It doesn’t recommend financial products in the first place — so there’s nothing for a referral to bias. The only thing an affiliate ever earns from is someone choosing to subscribe to us.
Who this is for
Approval is quick for creators in UK personal-finance, FIRE, HENRY and pension-planning niches across YouTube, Substack, podcasts, X and LinkedIn. We’re less likely to be a fit if your audience is primarily focused on US tax / 401(k) / Roth IRA content, basic budgeting for people on tight incomes, or speculative crypto and trading — these aren’t our ICP and the conversion rate won’t justify your time.
Tell us a bit about your channel. Approval usually within two working days for UK personal-finance creators. Once approved you get a free Pro account and your share URL at /affiliate.
For larger partners
For high-authority partners (e.g. established personal-finance publishers, finance newsletters with five-figure subscriber counts) the standard bounty mechanics still apply, but we’re happy to discuss bespoke rates and arrangements — whether that’s a higher per-conversion bounty for proven volume, a bespoke landing page, or a deeper editorial collaboration. Same email as above.
Nothing on this page is a contract. The full terms apply once an affiliate is onboarded and an agreement is exchanged. The commission structure, attribution mechanics, and house rules described here are the programme as designed; specific per-partner arrangements may vary.
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